Growth Strategy
Board-level strategy built on market research and commercial evidence. Revenue model design, opportunity mapping and 12-month commercial roadmaps that give your business a clear direction - and the plan to get there.
Your Business Growth Advisor
Leonard Advisory helps ambitious Irish businesses grow - through research that reveals the real challenge, strategy grounded in evidence and hands-on execution that delivers results.
A Common Business Problem
"It never ceases to amaze me how many companies rely on gut feeling rather than engage in market research."
- Jamie Leonard, Leonard Advisory
The businesses that grow consistently aren't the ones with the biggest budgets. They're the ones who understand their market better than anyone else - who know what their customers actually think, where their competitors are vulnerable, and exactly where the opportunity lies.
Most businesses don't invest in that understanding. They skip the research, assume they know the answer, and wonder why the strategy doesn't deliver. The problem was never execution. It was the foundation.
After 20 years working with businesses across agri-food, media and financial services, that pattern never changes.
How We Work
Every engagement follows the same four-phase framework - because sustainable growth requires the right sequence, not just the right ideas.
Diagnose
Market research, customer insight, competitive analysis.
Understanding the real challenge - not the assumed one.
Strategise
Growth strategy, brand positioning, value proposition and channel planning.
Board-ready recommendations built on data.
Execute
Campaign rollout, media and PR, events and digital activation.
Hands-on delivery - not just slide decks left on a desk.
Measure
KPI tracking, NPS analysis and continuous refinement.
Strategies that evolve with the business.
Free — all four phases in one PDF
What We Do
Board-level strategy built on market research and commercial evidence. Revenue model design, opportunity mapping and 12-month commercial roadmaps that give your business a clear direction - and the plan to get there.
Crafting a marketing strategy built around clear brand positioning and a compelling value proposition. Executional support available across all channels - digital, print, events and broadcast - including guidance on integrating AI into your marketing operations.
Building and leveraging national media relationships to secure the coverage that matters for your business. Crisis communications, spokesperson coaching and PR strategy - delivered by someone who has pitched and placed stories at the highest level.
Most businesses are making decisions based on assumption. We design and run the research that replaces gut feeling with hard evidence - customer insight, competitive analysis, NPS tracking and segmentation that tells you exactly where the opportunity is.
Most businesses know AI is changing everything. Few know where to start. We cut through the noise - identifying the right tools, building practical workflows and embedding AI into your business in a way that actually sticks.
Book a free 30-minute call. No pitch, no pressure - just a straight conversation about your business.
About
Founder & Managing Director
With over 20 years of senior commercial experience, Jamie Leonard has built a track record of driving growth for some of Ireland's most respected organisations. Leonard Advisory was founded on a simple belief - that businesses which invest in understanding their market before acting consistently outperform those that don't.
Jamie began his career in regional media before joining the Irish Farmers Journal, where he led the circulation and marketing department for over a decade. During that time he spearheaded the organisation's transition from print to a multi-channel subscription model, led large-scale market research programmes, managed national campaigns across print, digital, radio and events, and served as a Board Director and Treasurer of Agri Aware, the Irish agri-food educational body.
Most recently, Jamie served as Director of Agribusiness at ifac, one of Ireland's leading advisory firms for the agri and SME sectors. Working directly with boards and senior leadership teams across financial services, agri-food, media, renewable energy and manufacturing, he led strategy design, business transformation and high-profile public relations campaigns for a diverse client portfolio.
Jamie holds a Master's in Marketing from TU Dublin, a Professional Diploma in Digital Marketing from the Digital Marketing Institute, a Higher Diploma in Marketing Practice and a Bachelor of Commerce from the University of Galway. He is a Full Member of the Public Relations Institute of Ireland (MPRII).
What Others Say
Jamie is fantastic to work with, very cool under pressure and has achieved excellent PR results for the collaborative reports we have worked on over the last number of years. A great eye for the story.
Jamie is a brilliant storyteller and has a creative mind for bringing stories to life. His keen news sense and can-do attitude means it's always win-win with Jamie - and when he's involved with a project, there is never a roadblock that can't be cleared.
I have worked with Jamie for several years and he has always shown exemplary client relationship skills by consistently over-achieving on our campaign objectives. Jamie is really driven and brings a huge amount of energy, passion and creativity to everything he works on.
News
New boutique consultancy brings senior commercial expertise in strategy, marketing, PR and AI integration to Irish SMEs and agri-food businesses.
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When you work with Leonard Advisory, you work with Jamie Leonard.
Directly, personally, from first call to final delivery.
If you're serious about growth - let us help you get there.